through case studies, branding projects, and internships. It explores how advertising influences markets, shapes public opinion, and drives business success in the digital era.

Key Subjects Include:

• Principles of Advertising & Branding
• Marketing Management
• Consumer Behavior & Psychology
• Copywriting & Creative Development
• Media Planning & Buying
• Digital & Social Media Marketing
• Visual Communication & Design Thinking
• Campaign Strategy & Execution
• Market Research & Analytics
• Event, PR & Corporate Communication
• Advertising Laws & Ethics
• ROI Analysis in Advertising

Hands-On Learning:

• Live campaigns with real brands
• Internships in ad agencies, media firms, or brand consultancies
• Workshops with top ad professionals
• Creative portfolio development

🎓 Eligibility Criteria

• Bachelor’s degree in any stream (minimum 50%)
• Entrance exam score (CAT/MAT/XAT/University-based test)
• GD-PI and portfolio review (in some institutes)

Popular Roles After Graduation:

• Brand Manager
• Creative Director
• Media Planner
• Advertising Account Executive
• Digital Marketing Strategist
• Copywriter/Content Creator
• Client Servicing Manager
• Communication Consultant
• Marketing Campaign Manager

Top Recruiters:

• Ogilvy, Leo Burnett, Dentsu, McCann, WPP, GroupM
• Hindustan Unilever, PepsiCo, Nestlé, Amazon, Flipkart
• Times Group, Disney Star, Google Ads, Meta
• Digital & influencer marketing agencies and creative studios

High-Demand Sectors:

• Advertising & Media Agencies
• FMCG & Retail
• Startups & E-commerce
• OTT & Entertainment
• Event Management
• Public Relations & Corporate Communication

🌟 Why Choose MBA in Applied Advertising Management?

• Ideal for creative minds with a strategic approach
• Combines art, data, and storytelling
• Opens diverse roles in both creative and corporate sectors
• Keeps you on the cutting edge of consumer trends and digital innovation
• Opportunity to work with global brands and viral campaigns