This program is designed to equip students with practical skills to create, manage, and optimize digital campaigns that engage consumers and deliver ROI. With real-world projects, industry tools, and live internships, learners become job-ready digital strategists.

Core Modules Include:

• Principles of Marketing
• SEO (Search Engine Optimization)
• SEM (Google Ads, Bing Ads)
• Social Media Marketing (SMM)
• Email & Mobile Marketing
• Content Strategy & Copywriting
• Influencer Marketing
• Web Analytics (Google Analytics, Data Studio)
• E-commerce Management
• Digital Branding & Reputation Management
• Marketing Automation Tools (HubSpot, Mailchimp)
• Performance Marketing & Conversion Optimization

Practical Learning:

• Live campaign projects
• Hands-on with tools like Google Ads, Meta Ads, Canva, SEMrush
• Website audits & digital portfolio creation
• Certification prep: Google, HubSpot, Meta, SEMrush, etc.
• Internships with marketing firms, startups, or e-com brands

🎓 Eligibility Criteria

• Bachelor's degree in any stream (minimum 50%)
• Valid score in CAT/MAT/XAT/CMAT or university-level entrance test
• Personal interview and/or digital aptitude test (in some institutes)

Top Job Roles:

• Digital Marketing Manager
• SEO/SEM Specialist
• Content Marketing Manager
• Performance Marketing Analyst
• PPC (Pay Per Click) Expert
• E-commerce Specialist
• Brand Strategist
• Social Media Manager
• Marketing Automation Consultant
• Web Analytics Expert

High-Growth Employers:

• Google, Meta, Amazon, Flipkart, Meesho
• Zomato, Swiggy, BYJU’S, Unacademy
• Ad agencies: Dentsu, Ogilvy, WATConsult
• Digital consultancies & marketing tech startups

In-Demand Sectors:

• E-commerce & Retail
• IT & SaaS Startups
• FMCG & Consumer Brands
• Digital Media & Publishing
• EdTech & HealthTech

🌟 Why Choose MBA in Digital Marketing?

• One of the fastest-growing career domains
• Blends creativity with analytics and tech tools
• High ROI with global job opportunities
• Ideal for aspiring marketers, entrepreneurs, influencers
• Keeps you ahead in AI, automation & metaverse trends