The program is designed to equip students with both traditional and modern marketing skills. It integrates business management principles with market analysis, advertising techniques, and digital marketing tools.

Key Subjects Covered:

• Principles of Marketing
• Consumer Behavior
• Sales & Distribution Management
• Market Research
• Advertising & Branding
• Digital & Social Media Marketing
• Public Relations
• International Marketing
• Business Communication
• Strategic Marketing

Practical Learning:

• Live marketing projects & simulations
• Internships in marketing agencies or FMCG companies
• Training in tools like Google Ads, SEO, CRM, Canva, etc.
• Case studies on real brands and ad campaigns

🎓 Eligibility Criteria

• 10+2 (any stream) from a recognized board
• Minimum 45–50% aggregate marks

Personal interview or entrance exam may be required (as per institute norms)

Popular Job Roles:

• Marketing Executive
• Brand Manager
• Digital Marketing Analyst
• SEO/SEM Specialist
• Sales Manager
• Product Manager
• Social Media Strategist
• Content Marketer

Top Recruiters:

• FMCG Companies (HUL, Nestle)
• Digital Marketing Agencies
• E-commerce Platforms (Amazon, Flipkart)
• Media & Advertising Firms
• Startups & MNCs

Higher Education Options:

• MBA in Marketing
• PG in Digital Marketing
• Certification in Google Analytics, HubSpot, Meta Ads

🌟 Why Choose BBA in Marketing?

• High demand in every industry
• Perfect for creative and analytical minds
• Early exposure to real-world marketing strategies
• Strong career growth in the digital era

Excellent income potential and global opportunities